Ayshah's Journey Exposed

I cannot believe how lame Sephora’s marketing gimmick is.  Really, it’s all lotions and potions and with how expensive the product people purchase have become, you would think that even if you just browsed the store, you could walk away with a featured product sample for the day. 

The Sephora retail concept is awesome how they have created a retail environment that invites customers to roam the store and try on different product made by many different manufacturers. I love not having to feel like Angelina Jolie or Jessica Simpson when walk into the store.  Instead we have to deal with the lipsticks, eyeliners, blush, or perfumes paparazzi of department store cosmetics counters that force us to interact with their commissioned swindlers to sample a product. 

I hate how retailers do not look long term though.  I am starting to think that Sephora is so chintzy with the samples.  How are people supposed to know how great this manufacturers’ new invention is if not everyone gets to sample it?  That’s just stupid. You want everybody to buy it but you do not let everybody try it.  Who is the genius who came up with that marketing ploy?  Nice effort. 

Marketers just look at their week over week balance sheet and what CNN reports.  CNN, they are always right, RIGHT?!?! 

Then, they determine what the world’s buying habits are forever based off of an abbreviated period in time.  Do marketers ever think about brand loyalty?  They say they do but that is just more sales and marketing jabber. 

I think if we started to measure the market and how rich or poor a brand is year over year; we would see that in the end, the one with brand loyalty is where the money is.  That over the decades the brand loyalty will win and the fly by night imposters that come and go month over month do not make the scale.

We read that drug dealers get people hooked by giving them a sample and now we have a drug epidemic.  Why haven’t these big business retailers and manufacturers figured it out?  Maybe we can strive for a product epidemic?  I think even Martha Stewart would say, “It’s A Good Thing!”

I get it, it’s expensive to front the samples, well, at least that’s what they say.  My feeling is, you shouldn’t play if you cannot pay but expect the consumer to pay out their nose and these retailers and manufacturers need to stop advertising their free card tricks and give the consumer the benefit of the doubt.  At least these guys do not under estimate the way consumers think… <a href=”http://16bd07u2fo6y9u0tmex0yp4o8x.hop.clickbank.net/” target=”_top”>Click Here!</a>

 If I use myself as an example, I still have few more decades to spend more money and can name off about a hundred people who will have the same situation. I will remember the day I ran out of a certain product and had to go back into my drawer and use the sample that was given to me at the store.  Not only will I want to purchase it if I have a good experience but the dependable product will have a warm place in my heart because of the time it came through when I really needed it. 

Chatatya lataa… Ayshah

I just read this article http://blogs.reuters.com/fanfare/2009/06/26/michael-jackson-overshadows-farrah-fawcett-on-a-sad-day/ about how Michael Jackson overshadowed Farrah Fawcetts death. 

I immediately thought, Farrah Fawcetts probably didn’t want the fan fare.

I really enjoy Michael Jackson’s music but am so disappointed in how the media has over shadowed Ed McMahon, Farrah Fawcett, David Carradine, Karl Malden and Patrick Swayze’s death. 

My mind goes back and forth about how unfair it is that the other celebrities received no recognition, and then it goes to feeling as though Michael Jackson loved and enjoyed the fan fair even though at times it back fired on him. 

Michael Jackson was an entrepreneur who was the icon to putting his attention into something so he developed a following which became attracted to him.  Brilliant! That’s the law of the universe and is magnetized because of his fame.  Even though he is gone, his presence and fan base have adapted his desires. The issue is that I do not think Michael Jackson ever developed discernment and self-awareness, therefore he could not distinguish between what was beneficial or destructive that he was attracting into his life. 

All of us, including celebrities, are accountable for every thought, word, action and deed we express.  Some of us recognize the wisdom of restraint and being aware of the intentions of our actions, others do not. Putting yourself out there means the accountability is magnified.  A concept, I do not think Michael Jackson truly appreciated. He did and seemed to be on a rhythm of experiencing ‘burn-out’ and stress, which actually would’ve hindered his fame and fan fare. 

Ed McMahon, Farrah Fawcett, David Carradine, Karl Malden and Patrick Swayze seemed to be somewhat balanced at the time of death.  It is my thought that we choose moderation in all aspects; we bring balance into our lives.

I hope people can finally learn to maintain our connection with our inner peace and true reality.

In alphabetical order:  David Carradine, Ed McMahon, Farrah Fawcett, Karl Malden, Michael Jackson and Patrick Swayze rest in peace.

Chatatya lataa… Ayshah

9/17/2009 12:09:39 PM 

You either love professional marketing ads or hate professional marketing ads but we all have been affected by them, one time or another. Many folks, especially women, become frustrated with the advertising that you see in magazines and let everyone know how they feel. Just take a look at Coca Cola. Ads are part of our culture, society and generation. I say, embrace it!

Abstinence:  I guess condoms were not around back then. Did they think this advertisement would accomplish getting men to keep their ‘package’ sealed? I don’t think so.

Blow In My Face And I’ll Punch You: Second hand smoke was in, apparently. The tobacco industry had it made but this ad is just rude!

Ah Refresh Yourself With Uro: Move over Coca Cola, I remember Tab being the fave fad but not Uro as the soft drink of choice.

 Chatatya lataa… Ayshah